Montclair Fashion Show 2017 – Boutique/Designer Registration



Montclair Fashion Show Details for Merchants, Boutiques, Designers

WHAT:  Montclair Fashion Show

WHEN:  Sunday, September 17, 2017

WHERE:  The Wellmont Theatre 

TIME:  4PM – 7PM

DEADLINES:  August 18, 2017 – Boutique Registration (online)

September 8, 2017 – Outfit Drop-Off (BID Office)


Ready to Wear

Active Wear

Mens Wear

Evening Wear

Hair Show

Jewelry Show

Avant Garde


Montclair State University students

Montclair High School students


2PM Models at Wellmont

2:30PM Rehearsal 

2:45PM vendor setup

4PM  Doors Open

5PM  Show Starts

5:30PM Intermission (30 mins)

6PM  Show Continues

6:30PM – 8PM After Party Celebration


Note: each price is per show entered. There is a $20 registration fee that will go towards a Montclair branded gift for the first 200 guests that arrive.  Example: A boutique within the BID is registered for Ready to Wear and Mens Wear, $20 registration fee + ($20 x 2 shows) = $60. 

$20 per show Within Montclair Center BID

$50 per show Montclair (Non-BID), National Chain

$100 per show Outside Montclair, Independent Designer


  • We encourage boutiques to recruit your clients and “local celebrities” as model(s) – community involvement is key!
  • Each boutique is required to get their own model(s). Four shows = four models 
  • Models must provide their own shoes
  • Hair & Makeup will be coordinated by the BID
  • If a boutique requires a special look for the models, that will have to be privately coordinated with salons and may fall outside of their volunteer capabilities.  


Participating Boutiques –  10 Comp Tickets

Models –  6 Comp Tickets

Beauty Businesses –  10 Comp Tickets

Guest Ticket Sales

$10 – General Admission (open seating & standing room)

$15 – Floor Seats (limit to 200)

$50 – Second Row VIP Seats (Limit to 70)

$55 – Front Row Catwalk VIP Seats (Limit to 70)


Montclair Fashion Show is all about inclusivity, collaboration, community and creativity. 

  • 1 model per runway show
  • $20 registration fee towards a Montclair Branded gift for the first 200 guests to arrive at the theatre
  • No Swag Bags stuffers required this year 
  • VIP Front Row & 2nd row seats (140 in total) are available if a boutique wishes to add a gift with substance
  • Snapchat filter will be purchased for the week of Montclair Fashion Show
  • There will be no lounges  this year on the second tier (we need more seating)
  • 2 photobooths with the Montclair Fashion Show watermark will be at the Wellmont
  • There will be a photog backstage with a seamless white backdrop to capture outfits for a post event shopping promotion ie, Shop this Look, linked to boutiques
  • Food from restaurants will be buffet styles, not handed out
  • Two admission lines, VIP and General Admission
  • No seats in Balcony (guests can’t see show)
  • Live performances 4-5 pm; 5:30-6 pm; 7pm
  • Store names will be on both sides of shopping bags
  • If you have premium items for the VIP swag bags, there is an opportunity to be included